"How to" Guide to demonize guns and gun owners :: 08/12/2013

Holy Mackerel! Now they've come out with an actual manual on how to take advantage of a murderer's rampage to demonize guns and gun owners. And YOU thought the opposition wasn't organized? WE need to become more active---much more active.

http://s3.documentcloud.org/documents/748675/gun-violencemessaging-guide-pdf-1.pdf

This guide is 80 pages long, but you have to read it. One of the most telling points is in this point the authors make. It could apply equally to us:

"We recognize that actors within the gun violence prevention movement don't move in lockstep when it comes to which policy approaches they advocate for and what specific stance they take on any given issue. This guide seeks to provide effective guidance to get groups' message across within the range of policy choices."