How To Beat the NRA - Rolling Stone :: 07/14/2014

The NRA remains one of the most formidable forces in American political life. But it is not bulletproof. Since the massacres in Aurora and Newtown, states from New York and Maryland to Colorado and California have made modest progress against the gun lobby, passing a raft of new laws aimed at reducing gun violence. There are sharp lessons to be learned from these victories, and even more important ones to be gleaned from the playbook of the NRA itself. The seven strategies below can empower gun-control advocates to stop bemoaning their helplessness, and start carrying the day.

http://m.rollingstone.com/politics/news/how-to-beat-the-nra-in-7-not-so-easy-steps-20140714